PMI Privacy Policy
The privacy and confidentiality of personal information is important, and we are committed to
maintaining the privacy and security of your personal information. This policy sets out the basis on
which any personal data we collect from you or you provide to us, will be processed by us. Please
read the following carefully to understand our views and practices regarding your personal data and
how we will treat it. As Data Controllers under the Data Protection Act 1988 we fully endorse and
adhere to the principles of the Irish Data Protection legislation and will ensure that we:
• Obtain and process information fairly.
• Keep information only for one or more specified, explicit and lawful purpose.
• Use and disclose information only in ways compatible with these purposes.
• Keep information safe and secure.
• Keep information accurate, complete and up to date.
• Ensure that information is adequate, relevant and not excessive.
• Retain information for no longer than is necessary for the specified purpose or purposes.
Retention of CCTV data and for no longer than is necessary, the disclosure of CCTV data may be
required by law from PMI to a third party for legal issues.
• Give a copy of personal data to the individual from whom it was taken upon written request.
Our Privacy Statement is a legal requirement underpinned by three distinct pieces of legislation:
▪ The Data Protection Acts 1988 & 2003 ("The Acts")
▪ Statutory Instrument Number 336 of 2011 European Communities (Electronic Communications
Networks and Services) (Privacy and Electronic Communications) Regulations 2011 ("SI 336/2011")
▪ EU General Data Protection Regulation 2016 (“GDPR”)
We reserve the right to amend this Privacy Statement at any time and from time to time without
notice by publishing a new version on our website. Please refer to the top of this document to see
date of the latest version in force.
CONSENT
By using our website and voluntarily providing any personal data to us through booking or browsing,
you confirm that you agree to and consent to the terms of this Privacy Statement on your behalf and
on behalf of others you are representing including but not limited to organisations and whose
information you submit and including the collection and use of information, to the extent that your
consent is required by any applicable law. Continued access and use of the Site without acceptance
of the terms of this Privacy Statement relieves us from responsibility to the user. By using our
website and supplying your contact details you consent to us contacting you with the details you
have provided.
IDENTITY
This is the privacy policy of PMI .If you have any questions about our privacy policy, about how we
process your personal data or have any complaints, please contact us at info@ashdownvillage.ie
PURPOSE
Information we collect on the website may be used for the following purposes:
• To operate and provide the search, booking, accounts, review, forums and other services, facilities
and functions of our websites. This includes managing any accounts or registrations you may have 
with our websites and making changes to your settings and profile at your request.
• To provide information to you about our website, systems and services, including to respond to
booking enquiries and searches, and to keep you updated generally.
• To enable you to make bookings, and to fulfil, provide, perform, administer, manage, and enforce
all bookings, orders, and other contracts which relate to you (including if you are a guest in a
booking made by someone else), and to process any transactions authorised or made with us which
relate to you.
• To collect and make payments due and administer our accounts.
• To communicate with you concerning any enquiries, bookings, services provided, problems and
complaints, and to respond to any submissions, enquiries or requests from you.
 To keep internal records and maintain reasonable archives, including concerning as to enquiries,
bookings, contracts, services, and complaints.
• To analyse, audit, provide, operate, administer, maintain and improve our business, website,
systems, and services; to carry out surveys and analyse the results; to run promotions and
competitions; to assist us in and help us to improve our sales, advertising and marketing processes;
and to provide training to our staff, sub-contractors and suppliers. For example, we may use your
personal data to help us profile how our customers generally are using our websites and booking
services with (or through) us. We may also use this information to ascertain interests so that we can
better tailor our business offerings.
• For any purpose which we have obtained your consent to.
Much of what we do with your personal data is not based on consent, instead it is based on other
legal grounds. For processing that is based on your consent, you have the right to take back that
consent for future processing at any time.
DISCLOSURE
We may share your personal data with third parties in the following circumstances:
• We may disclose your personal data to third parties (including intermediaries) as necessary to
carry out any checks concerning you or enforce any booking or contract with you (including credit,
security, fraud and identity checks).
 This may include credit reference agencies and other companies for use in credit decisions, for fraud
prevention and to pursue debtors.
• We disclose your personal data to third parties (including intermediaries) as necessary to deal with
any booking enquiry being made by or for you, to make any booking requested by or for you, to
perform and administer any booking for you or other contract with or in respect of you. Such third
parties may include any suppliers or sub- contractors and their agents.
We may disclose your personal data to any respected and contracted GDPR compliant third party.
Details of any third-party operators or other third parties who will be responsible for or supply you
with the services booked or enquired about, may be obtained from us on request, and maybe stated
in any other brochure provided by us.
• Where we use third parties to host, provide, operate or supply any part of our websites,
databases, systems, business, or services, or carry out on our behalf any of our business functions or
actions (including sending mail, processing payments, providing marketing assistance, providing
customer and advertising analysis, and providing customer services), then we may provide your
personal data to them as required for use for or processing as part of those purposes. 
• Where any facility on our website is clearly designed to make certain of your personal data public
(e.g. posts you make to any reviews facility), which is provided in circumstance where it is clear that
it is intended to be published, will be disclosed to the public accordingly and may be subject to
moderation by us.
• We may supply personal data to a government authority or regulator where required to comply
with a legal requirement, for the administration of justice, for the purposes of customs, visas and
immigration, or where reasonably required to protect your vital interests or enforce any booking or
other contract. We may disclose your personal data where otherwise required by or permitted by
law.
• If our customer is a business or organisation, and we are holding your personal data in your
capacity as an associate of that business or organisation (including as agent, representative, contact,
employee, officer, owner, partner, or director), then we may disclose to them that personal data. If
our customer is making a booking or booking enquiry on your behalf, with your authority, then we
may disclose to our customer your personal data as reasonably required in connection with such
booking or enquiry, or the subsequent performance of or payment for any booking made.
If our business is ever transferred to a third party, then your personal data will be transferred to the
acquirer to enable them to continue the business.
Where we provide your personal data to a third party one of the following two circumstances will
apply:
• In some cases, your personal data may be held and otherwise processed by them on our behalf, in
which case we will remain responsible for what they do with your personal data, and your personal
data will only be held and processed by them in accordance with our instructions and this privacy
policy.
• In other cases, your personal data may need to be provided to them to be held and processed by
them in their own right and on their own account. In such case, they will have their own
responsibility for that personal data, subject to their own privacy policy, and we will not be
responsible for what they do with it following disclosure.
We may provide links to a number of other web sites that we believe might offer you useful
information and services. However, those sites may not follow the same privacy policies as us.
Therefore, we are not responsible for the privacy policies or the actions of any third parties,
including without limitation, any web site owners whose sites may be reached through this Site, nor
can we control the activities of those web sites. We urge you to contact the relevant parties
controlling these sites or accessing their on-line policies for the relevant information about their
data collection practices before submitting any personal information or other sensitive data.
This Privacy Statement does not address, and we are not responsible for, the privacy, information or
other practices of any third parties. We have no control over, and are not responsible for, this third
party’s collection, use and disclosure of your Personal Information. In addition, we are not
responsible for the information collection, use, disclosure or security policies or practices of other
organisations, such as Facebook, Apple, Google, Microsoft or any other app developer, app provider,
social media platform provider, operating system provider, wireless service provider or device
manufacturer, including with respect to any Personal Information you disclose to other organisations
through or in connection with the Apps or our Social Media pages. 
RIGHT OF ACCESS
Our privacy policy is not a contract, nor does it form part of any contract. You have certain noncontractual rights in accordance with legislation. Should you contact us regarding these rights, we
are entitled to request proof of your identity before we act, and may refuse to act if you do not
provide this.
You may request information on whether we are processing personal data about you, to tell you
what personal data we are processing and for what purposes, and to provide you with a copy of your
personal data that we hold. We must provide the data request for free unless the request is
manifestly unfounded, excessive or repetitive. In these cases, we charge a reasonable fee not
exceeding € 6.35 for handling your request. In certain cases, we may refuse your request and will
advise you at the time if this is the case.
All requests must be in writing and may be submitted by e-mail or by post to the contact details
listed below and you will receive a response within 30 days of receipt of your written request.
Where requests are complex or numerous, we will extend the deadline for providing the information
to 3 months. In such cases, we will advise you in writing within the 30-day time period explaining
why the extension is necessary.
If you would like to review, correct, update, suppress or delete Personal Information that you have
previously provided to us, you may contact us at info@ashdownvillage.ie
Data Protection Officer
RIGHT OF RECTIFICATION OR ERASURE
Our privacy policy is not a contract, nor does it form part of any contract. You have certain noncontractual rights in accordance with legislation. Should you contact us regarding these rights, we
are entitled to request proof of your identity before we act, and may refuse to act if you do not
provide this.
All requests of rectification or erasure must be in writing and may be submitted by e-mail or by post
to the contact details listed below and you will receive a response within 30 days of receipt of your
written request.
You have the right to request us to cease using your personal data for any purpose, subject to
exceptions. You have the right to ask us to stop using your personal data to carry out direct
marketing to you.
You have the right to request us to rectify, block, erase or destroy any inaccurate personal data we
hold about you.
If you would like to review, correct, update, suppress or delete Personal Information that you have
previously provided to us, you may contact us at info@ashdownvillage.ie
EXTENT OF DATA BEING PROCESSED
We process the following types of personal data:
• Personal Data – concerning you as an individual which includes your name, gender, address,
telephone, mobile, e-mail, card and other payment details, health information relevant to your
planned stay or services required, results of searches carried out against you if required (such as to
verify your identity, address, and credit status), your preferences, and any other information
provided to us by or in relation to you which concern you as an individual.
Business related data – if you are an individual associated with a business or other organisation 
that is our customer, then your personal data may include the following information that we link to
you: business or organisation details (such as name, address, telephone numbers, payment
arrangements, financial information, etc.), your relationship with that business or organisation (such
as owner, partner, director, shareholder, employee, or agent), and your contact details within that
business (such as work address, work telephone and mobile numbers, work fax number, and work email address).
Survey Information – information collected or generated out of any surveys we conduct.
 Competition Information – Information collected or generated out of any competitions or
promotions we run.
A Correspondence – Correspondence, communications and messages, including between you and
us, and between us and third parties, including relating to any booking or booking enquiry, or
performance of any contract.
We collect or generate personal data in the following way:
Data you provide – Your personal data will include data you provide (or later amend), whether: from
correspondence with you; verbally to us over the phone or in person; by filing in any field or form on
a website; by filling in any printed form we provide you with; by e-mail; from documents you provide
use with; and from updates to any information to provide from time to time.
 Data generated by us – We and any suppliers or sub-contractors working for us may generate
personal data relating to you, including in connection with responding to and dealing with any
enquiry, booking or complaint; or in performing any booking or other contract with you; or through
the analysis of your personal data or data gained from your use of our website
SECURITY
We are committed to doing what we reasonably can to keep your personal data secure, and we are
obliged by law to put in place appropriate technical and organisational measures against
unauthorised or unlawful processing of your personal data and against accidental loss or destruction
of, or damage to, your personal data. We have accordingly implemented security policies, rules and
technical measures with a view to achieving this:
• We use Secured Socket Layer (“SSL”) software in order to encrypt the personal information that
you provide to us whilst it is in transit over the internet. This will work if your browser is SSL enabled
(which most are). You can verify that this is working by looking for the symbol of a closed lock or
solid key on the bottom bar of your browser window, and checking that the prefix for the web
address in the browser address bar has changed from “http” to “https”.
The personal information we collect from you online is stored by us and/or our service providers on
databases protected through a combination of physical and electronic access controls, firewall
technology and other reasonable security measures.
For your own privacy protection, we encourage you to maintain anti-virus and other
malware protection software on your computers and other devices, and to maintain your own
measures to protect your personal data. Please do not include sensitive personal data in any e-mails
you may send to us, including payment card information. We also encourage you to be careful about
who you give personal data to. We never contact you to ask you for sensitive personal data, such as
payment card information, or sensitive personal data such as passport numbers or log- in details,
and we will only ask you for such information in person or through our website, or by telephone in 
connection with a booking you are making or have made. Please let us know if you someone
purports to contact you in our name.
ACCURATE, COMPLETE AND UP TO DATE
• We are not responsible for ensuring that any personal information submitted by you on or through
our website and our online services are accurate and up-to-date. Should you wish to verify whether
or not the personal information you provided us with, that is held or may still be held by us is up-todate, you may contact us at info@ashdownvillage.ie
• Data Protection Officer
• We will endeavour to respond to your request as soon as reasonably practicable.
 ADEQUATE, RELEVANT AND NOT EXCESSIVE
• Unless specifically requested, we ask that you not send us, and you not disclose, any sensitive
Personal Information on or through our website and our online services or otherwise to us.
• Please note that we may need to retain certain information for record keeping purposes and/or to
complete any transactions that you began prior to requesting a change or deletion. There may also
be residual information that will remain within our databases and other records, which will not be
removed. In addition, there may be certain information to which we are unable to enable you to
review, for legal, security, or other reasons.
 RETENTION
• We keep your personal data for so long as is reasonably necessary for the purposes for which we
use it, and if longer, for any duration required by law, and for statutory claims limitation periods
where your personal data may be relevant to any possible liability we may have.
14. COMPLAINT RESOLUTION MECHANISM
The laws we comply with are regulated by Data Protection Commissioner. If you have a complaint or
concern, please feel free to contact us to discuss the matter and we will strive to assist you and
resolve your issue. Should you wish to seek assistance from a government regulator, the Data
Protection Commissioner contact details are here below.
Data Protection Commissioner
Canal House
Station Road
Portarlington
Co. Laois
Ireland
R32 AP23